SHORTCOMINGS OF D.I.F.F. (i.t.o. memetic currency) AND SUGGESTIONS#C

Central Venue lacks motivation for Event. Basic accessories like food, alcohol, information and networking chances are not catered for. The venue remains static, there are no post-event structures.>>

A readdressing of the function of the Elizabeth Sneddon Theatre (and other venues that lend themselves to this application) will solve most of these, and in turn, generate cultural, memetic and experiential worth.

Themed Décor, Music and Performance to enhance the event. Between movies of a similar nature, say from Africa, a drum circle surrounds the auditorium and bangs out a beat while experiencors either soak in the atmosphere, or engage with information points about the movie selection available at the Festival.

A staff of efficient waitrons also serves as information dispersers and collects data relevant to required fields. They also seed the internet forum site and activate post-movie events. This will help solve the bottleneck occurrence at the coffee counter.

A program of events and happenings (performance, readings, discussion groups, interviews, meet-n-greets) that occur as post movie events. These can be held at either a central venue close to UKZN, or scattered across a series of venues close in proximity). These venues will select themselves based on that nights program, and will include elements of audio and visual. The aim of these networking events is to present a real-life connection between the brand and the experiencor in a context outside of the movie complex- showhouse scenario. This adds memetic and cultural worth to the brand, and in essence, gives the experiencor more reasons to mention the brand in conversation.
This is also a platform to allow the visiting producers and staff to interact with the experiencor, and allows for people to solidify and expound on any creative ventures that may arise from their Festival interactions.