thoughts surround..like fireflies

To increase the cultural worth of a brand, the brand has to engage the consumer in two-way conversation. By listening and talking, the brand becomes familiar with the experiencor, as familiarity with the brand is established.

To increase the memetic worth, the brand must give itself as many chances as possible to appear in conversation. The optimal way is to increase the experience, cater for community needs and desires, and to integrate as many segments as possible. By enticing and stimulating as many senses as possible, the experience becomes more real, more exciting, more sensory, and more likely to be transferred by word-of-mouth.